Blog/New: Automatic Email Delivery for Every Invoice
🇳🇱Nederlands
Product UpdatesApril 30, 2026·3 min read

New: Automatic Email Delivery for Every Invoice

Invoices are now automatically emailed to your customers with your own branding. Less customer inquiries, better service.

When we launched, invoices were generated and uploaded to Bol.com — but not emailed directly to customers. Many sellers asked: can you also email the invoice to the buyer? Now you can.

What changed

Every invoice is now automatically emailed to the customer when it's generated. The email includes:

  • A professional HTML email with your company branding
  • The invoice attached as a PDF
  • Optional: a review request to boost your marketplace ratings

Customization

You can customize the sender name, reply-to address, and the review request message. If you prefer not to send emails (maybe you use a different tool for customer communication), you can disable email delivery in settings.

The impact

Early feedback from sellers using email delivery: invoice-related customer questions dropped to near zero. When the invoice arrives before the customer even thinks to ask, there's simply no reason to contact you.

SMTP support

Want to send from your own email address? You can configure your own SMTP server in the email settings. This way, invoices come from you@yourdomain.com instead of our platform address.

emailfeatureautomationcustomer service
Sjoerd Wesselink

Written by

Sjoerd Wesselink

Filmmaker turned product builder. Sjoerd runs an e-commerce store on Bol.com and built Marketplace Invoice out of pure frustration with manual invoicing. Curiosity pulled him into product development, and now he splits his time between shipping features, shooting films, and finding new things in his business to automate.

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